What Heroin Sounds Like

Four in five new heroin users started out misusing prescription painkillers.

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Drug overdose is the leading cause of accidental death in the US, with 52,404 lethal drug overdoses in 2015. Opioid addiction is driving this epidemic, with 20,101 overdose deaths related to prescription pain relievers, and 12,990 overdose deaths related to heroin in 2015.

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Projects

The What Heroin Sounds Like project encompasses multiple subprojects within itself to maximize reach and accomplish our goals through different means. The original set of projects: the posters, installation, and projections were headed by the project's founder, Adam Delmarcelle. Later, the project was introduced to students at Lebanon Valley College as part of an Arnold Grant to further the project with the website and Days of Making components. The latest project included Associate Professor Mathew Samuel's Design for Good class in creating a colloquium experience.

Days of Making

Day of Making Events

So far, two days of making with three families have taken place. These events are designed to give families the ability to express how the crisis affected has them and the life of the person they lost. Students and volunteers worked with those families to facilitate art creation in hopes of applying therapeutic properties as an emotional outlet. The artwork produced during these events will be displayed in other aspects of the What Heroin Sounds Like project.

Colloquium Series at Lebanon Valley College

Colloquium series at LVC

As a component of the “What Heroin Sounds Like” project, Associate Professor of Digital Communications Mathew Samuel and students in his Design for Good course (DCOM 395), in collaboration with local activist and founder Adam Delmarcelle, will create a site-specific installation that seeks to re-create the physical and mental feeling of addiction.

Projections

Projections

What Heroin Sounds Like stages building projections in public areas in order to engage and bring awareness to the community about their message. Building projections became the next phase of our activist project after our guerrilla poster hangings were being destroyed. The idea of projections was chosen as a medium for our cause in order to reach locations otherwise untouchable and temporary. Projections also enable us the ability to speak to our audience through moving messages.

Posters

Posters

“I was making work to be able to deal with my grief.” Following the death of his brother on September 19th, 2014 to a heroin overdose, Adam Delmarcelle began creating poster after poster expounding upon his emotions surrounding his loss. Initially the posters had no explicit purpose, other than a way for Delmarcelle to vent his frustrations; however, most of the work was politically fueled. While they obviously displayed messages his grief and sadness, they were also of how the system failed Delmarcelle’s brother and his family, how poorly the local police handled the case, and how hypercritical he was being about the local government.


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In 2012, 259 million prescriptions were written for opioids, which is more than enough to give every American adult a full bottle of pills.

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