This project was for my Social Media: History, Theory, & Practice course with Dr. Pettice. The basis of the project was to find companies that did social media very well and try to take what they do and apply it to a company that was lacking in the social media realm.

What we came up with was that Whole Foods does an amazing job reaching out to its customers by using various social media platforms including Facebook, Twitter, and Pinterest among other networks.

What we came up with was a social media plan to help them gain more followers for Stop & Shop. Below is the slideshow that we put together to present to the class with our findings