The Holiday Essentials was a project given to my by Professor Samuel in his Package Design course. The guidelines for the project were that we package a product that can be bought off the shelves and that the label be continuous.

After many different iterations I came up with packaged pie filling, hence the name, The Holiday Essentials. They are distinctly different in color and sub logo, but hold the same structure to maintain consistency within the brand.

The hardest challenge with this project was having a continuous label with no clear back on it, by somehow have a barcode on the product. I decided that the best approach would be to put the label on the bottom of the can to make it easier for the cashier at checkout.