Siena Labels and Branding
Siena Labels and Branding
Siena Labels and Branding

Skills Applied

Skills Applied

Skills Applied

brush Art & Design
desktop_windows Web Development
forum Writing & Storytelling
camera Photo & Video

Project Specs

Project Specs

Project Specs

Date:
March 2019 - April 2019
Course:
Mitre 10 Package Design Internship
Software:
Adobe Illustrator, Adobe Photoshop
Medium:
Pen, Pencil, Paper, Digital
Description:
During my time as a package design intern at Mitre 10 (New Zealand based home improvement store) I was tasked with many various assignments within the world of package design. This specific assignment was the most open-ended and required the most creativity on my part. I was approached by my supervisor and asked if I wanted to work on designing a brand identity and label layout for a new line of gardening pots that was going to be in production by one of their manufacturers.

Project Visuals

Project Visuals

Project Visuals

The logo that I had chosen as the best candidate to deliver to the manufacturer for approval.

Two additional iterations of the logo.

A first of three sets of potential mockups delivered to the manufacturer, this one featuring the first logo.

The second of three sets of potential mockups delivered to the manufacturer, this one featuring the first alternative logo.

The third of three sets of potential mockups delivered to the manufacturer, this one featuring the secondary alternative logo.

The original logo, color scheme, and layout delivered to the manufacturer. They responded asking for the logo to be more modern and with a brighter color scheme.

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