Mindo Chocolate Redesign
Date: February 2020
Class: Package Design
Programs: Adobe Illustrator
Materials: Photo paper, tin foil, dark chocolate
Description: For this project, I had to choose a chocolate bar that already exists, but is not effective with its design. I chose Mindo Chocolate because I saw many other gourmet chocolate bars like it while I was visiting Ecuador. Ecuador is known for its fresh cocoa beans and Mindo Chocolate used these beans on their original package; however, the image may confuse the consumer since they look like raisins. I wanted to recreate their package to have eye-catching colors, incorporate the beautiful Ecuadorian mountains, and utilize the texture of the cocoa beans within the mountains.
Integrated Skills:
Aussie Hairspray Special Edition
Date: March 2020
Class: Package Design
Programs: Adobe Illustrator
Materials: Photo paper, Mega Hairspray Aussie can
Description: For this project, I had to create a continuous design that has no clear front or back for a cylinder product. I chose a hairspray can because it is cylindrical and has a large surface for me to be creative with. Because the Australian wildfires were happening around the time of this project, I was inspired to make a product that would be a special edition and donates to the wildfire relief. Aussie Hairspray was the perfect choice for this idea, and I made the design continuous with the twisting branch, multiple titles, the bar codes that wrap around it, etc. To make the prototype, I printed the design and used clear glue and double sided tape to adhere it to the original can.
