This project required me to create an advertising campaign for an already existing Kickstarter project. I had to write a pitch for my campaign and create the advertisements that would give the best benefits for the Kickstarter project I am campaigning for.

Pitch for my Pillow Zombies Advertising Campaign

"My advertising messages align with the product factors the audience rates as important because I inform about the immersive storyline, the gameplay, the great graphics, and the ability to play for hours. My messages differentiate the client’s product from those of competitors because other Tower Defense strategy video games are more about only being able to place turrets from a god-like perspective. Pillow Zombies allows the user to take control of the hero trying to save him or herself from the waves of zombies attacking him or her..."