Luke's Nintendo Switch Blog

Nintendo Switch Ad to Air During Super Bowl

My friend was entirely correct in predicting Nintendo’s marketing plan for the Switch: Nintendo would have a big press conference about the console in January, have a Super Bowl ad in February, then release it in March. This marks the first time that Nintendo has ever advertised a new console during the Super Bowl (surprisingly). Last year, they similarly advertised for Pokemon GO before it had even released. It may be odd to pay so much for an ad during the Super Bowl for a product that is not even out yet (in contrast to most ads airing), but it appears to be a very effective strategy to raise hype and awareness. It lends itself well to pre-orders.