Date:  February 2019

Class:  Digital Graphic Design

Programs:  Adobe Illustrator

Description:  For this project, I had to choose a zoo that could improve in its branding. I chose Lake Tobias, a zoo I went to often as a child, because it did not have a logo or effective branding. Since I am very familiar with the wildlife park, I knew that its aim was to entertain children. I decided to give the logo a friendly giraffe because that portrays to viewers that it is a family friendly zoo. I drew the logo in Illustrator and created multiple variations of it, as well as different products that could be sold in their gift shops.