Lake Tobias Branding

Lake Tobias Branding

Lake Tobias

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Date:  February 2019

Class:  Digital Graphic Design

Programs:  Adobe Illustrator

Description:  For this project, I had to choose a zoo that could improve in its branding. I chose Lake Tobias, a zoo I went to often as a child, because it did not have a logo or effective branding. Since I am very familiar with the wildlife park, I knew that its aim was to entertain children. I decided to give the logo a friendly giraffe because that portrays to viewers that it is a family friendly zoo. I drew the logo in Illustrator and created multiple variations of it, as well as different products that could be sold in their gift shops.

Integrated Skills:
Bus Tech

A Little About Me

Hi! I am Alyssa Matheus, an aspiring graphic designer currently studying at Lebanon Valley College. I will graduate in 2022 with a Bachelor of Science in Digital Communications with a concentration in design. My curriculum has included many different courses in six concentrations: design, videography, programming, communications, user experience, and business technology. Having experience in each of these concentrations has shaped me into a well-rounded storyteller and artist.


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Lets work together! I would love the opportunity to gain experience and meet new people. Please leave me a message in any form you choose and I will respond as
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    Phone:    (717) 799-3513