Conceptual packaging design for an independent company, Midnight Sun Brewery. The theme for each label in the sampler is tarot cards. The color palette reflects each flavor and brings them together as a set. After developing sketches and creating the logo, I drew each label and illustration of the ingredients by hand. This affirms the Midnight Sun Brewery's handcrafted brand identity. Finally, I created mockups of the labels on the bottle and the carrier. Created with Adobe Illustrator and Adobe Photoshop.

DCOM 352: Package Design
Spring 2020